• Tom Brannon

Infuse Your Marketing/Sales with IT.

Updated: Oct 19, 2018

Does your marketing/sales team meet regularly to trade ideas with your IT folks? No? Then you're not infusing technology into your marketing and sales. Here's Application Insights Portal. Dashboards, business intel, monitor your users - ideas to add incremental business and higher profits.

Whether you have an in-house IT group or use IT vendors, it's not that easy, we know, for that discussion to happen - even once, let alone regularly. That's the benefit of joining the PT ~Group. We'll cause it to happen. Or at least we'll get it started . . . then it's up to you - that's why it's called Participatory Technology. Another part of our assignment is to look for the exciting things, the actual treasures hidden in the code so to speak. This is fun for us and when you add tech points/dollars to your bottom line and enlarge your profile with customers, it's beyond fun.

Inject the tech - everywhere in your company!

When you set up your Cloud with Microsoft Azure (something PTG can help you with) you'll be on the most complete Cloud platform possible, from the world's premier provider, Microsoft. And this means you'll receive a powerful CI package. CI is "continuous integration." And here resides tools valuable to your marketing/sales efforts (and everything else your company does). One of the powerful tools you'll receive is the AIP, Application Insights Portal.

AIP Provides Marketing/Sales Business Intelligence

Use it to monitor your live web application. It will automatically detect performance anomalies, includes powerful analytics tools to help you diagnose issues and to understand what users actually do with your app. It's designed to help you continuously improve performance and usability.

In addition to multiple dashboards, AIP delivers data usable by your marketing group

Set up multiple dashboards, apply powerful analytic and search tools to the raw data, enabling your business the opportunity to be heard in a way in a different and unconventional way. It monitors:

  • Request rates, response times, and failure rates - Find out which pages are most popular, at what times of day, and where your users are, which pages perform best.

  • Dependency rates, response times, and failure rates - See what slows you down.

  • Exceptions - Analyze statistics, both server and browser - exceptions are reported.

  • Page views and load performance - reported by your users' browsers.

  • User and session counts.

  • Custom events and metrics that you write yourself to track events (items sold, etc.) .

What's Next?

You've got Application Insights in your app, we provide articles on setting it up, availability web tests, and how to:

  • Create a dashboard for your marketing team to keep an eye on things, like page loads, responsiveness, and the performance of page loads, and AJAX calls.

  • Imagine being able to easily A-B test email campaign landing pages.

  • Detect & Diagnose: how many users are affected.

  • Examine snapshots, and trace logs.


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